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Hypethetic @ Limited Edt X Puma Blaze of Glory Launch Party


Witness the launch of Limited Edt’s and Puma’s first collaboration, the Puma Blaze of Glory. A story of Singapore heritage, the Puma Blaze of Glory is launched as a 1 out of 3 collaboration chapter.

Essence that mimics the Merlion, was the main inspiration behind this project. A refelective fish-scale upper, accompanied by a grey-toned pony hair well represents the majestic icon of Singapore. Red-white laces and pull tabs were the main colors of the National Flag. Lastly, notice the a 5-star LE X Puma seal on the tongue to complete the story.

Only available in Singapore, each Puma BOG comes with a special box set. Each box is individually numbered, with a LE Wax Seal Fridge magnet and a special edition launch tee. The special LE X Puma seal will be seen on the other 2 upcoming chapters, and the special boxes from these 3 chapters will be joined with each other to complete a full Singapore SG50 story.

Two artworks were also unveiled by the LE Designers, which we believe might just be a teaser to what’s coming for LE X Puma Chapter 2 and Chapter 3.

Have you gotten your Singapore story yet?

More images from the event below.

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YEEZY Boost 350 “Pirate Black”


We saw yet another crazy release last week – the Adidas Yeezy Boost 350 “Pirate Black”.

Comprising of the same material as its counterpart, the upper included a black one-piece Primeknit and a canvas pull tab on the heel revealing the signature red trim. Dark grey rope laces were used with “YZY” and Adidas logo embossed suede patches seen on the lateral side respectively. The soft Primeknit upper was paired with a full Boost sole unit to finish it off, delivering the soft upper, soft midsole comfort.

Are you yeezy-ed yet? Or will you be waiting for the Beluga Blue/Black and Silver Grey/Black colorways that have been confirmed to be releasing?

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Air Jordan 11 Low IE “Cobalt”


First released in 2003, the Jordan XI IE Low is back in the White / Cobalt colorway.

Here’s a little history lesson:
Did you know, the Jordan XI Low IE wasn’t initially named as  Jordan XI Low IE?

The original name of of these were Air Jordan Low

photo credit: Niketalk

Based on this article on Niketalk, a comparison was done to the kids’ sizes of this release. It was supposed to be Air Jordan Low in IE White/ Light Grey-Cobalt colorway. Which in this case, due to alignment issues in print, the IE was moved up and named as Air Jordan Low IE.

(link: http://niketalk.com/t/570813/mystery-solved-air-jordan-xi-low-i-e-name)

Though it’s an XI release, this model features different overlays and textures as opposed to the original. Are you a fan of this alternative Jordan XI Low release? Or are you still a true lover of the original Jordan XI?

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Bodega X Reebok Ventilator


Reebok fans familiar with Bodega’s releases would definitely be very familiar with an intern by the name of Terry Blay. Who is Terry Blay many might wonder, how about checking out his Instagram at  https://instagram.com/terryblay2k/ .

So Terry Blay was an intern at Bodega who was originally denied by Bodega to be an intern, but he started showing up everyday, hanging outside of the store. He started by taking it upon himself to organize the line out front of the store with every major release Bodega had.

So is Terry Blay a human or just a puppet? Never mind that. Let’s move on.

This Reebok Ventilator collab continued how Bodega has been using gum soles for its other Reebok collabs previously, and included alot of other crazy details on it – as according to them, it went crazy design-wise. Aside from the speckled midsole, notice a black tumbled leather on the branding, together with basic colored suede in red and blue. Lastly a dotted Heather Grey fleece covering the rest of the upper.

Check out our shot of the Bodega X Reebok Ventilator below

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Adidas Stan Smith Primeknit “Reflective”


You probably know by now the Adidas Stan Smith is everyone’s essential, Sneakerhead or not.

The new addition to the family, with the introduction of Adidas lightweight knit upper in the classic Stan Smith silhouette, took us awhile to get used to. Subtly, the Adidas Stan Smith Primeknit added reflective components on the heel tabs of both the White and Black pairs – just enough for you to scream for attention.

Almost lighter sandals and breezier than typical sneakers, if you’ve been on slippers and sandals, we think you should consider a footwear substitution today.

More images below, click on.









Collaborations back then were earned and given to rather than being easily sought for and bought from the shelves. It used to be so rare that even camp outs, ballot or raffles are not guarantees in getting them. Rather having a purpose of just simply selling more pairs, often collaborations were some sort of a reward to a designer or an artist or a brand who had a connection to a particular brand. A sneaker collaboration allows an opportunity for each party involved to utilize creative input from an outside source as well as to tell their own stories behind the design to the specific model. Even though great designs can sell itself, but it works better when there is a story behind it. What makes a collaboration so special then was that the story behind that specific pair was so dearly and significant to the designer or artist.

But over the years, how many collaborations has that story that attracts its buyer? With the numbers of collaborations releasing every year, chances of having that personal connection between the designer/ brand/ artist has decreased. It becomes an easy way of building hype around a particular model and thus, most are not as special as it supposed to be. A good collaboration should provide extra value and not just being part of a hype.

One of the example is the Aape x Reebok Ventilators that were released in local stores early this week; which had probably been wiped out from the shelves within a few hours.


Pic credit: Highsnobiety
Pic credit: Highsnobiety


A collaboration, initially thought to be difficult to own, became a pair that most sneakerheads in the local scene own. The number of pairs released were just enough to allow this collaboration pair to be categorized under the “GRs”.

In conclusion, collaborations these days are not as precious and meaningful as before, comparing to the ones back then. Collaborations now are more easily sought and bought as most are produced accommodate to the hype. Is “Hype” spoiling the market and leading collaborations to be next ‘GRs”? This is yet another matter to ponder about.

Hypethetic @ official opening of Converse Singapore Ngee Ann City!


We were invited to the private event of Converse store at Ngee Ann City on 28th July 2015.

With Lunarlon sockliner, and a soft micro-suede lining as well as a padded non-slip tongue, spot the new Chuck Taylor All Star II in our images below.

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“Sneaker is Life”?


“Sneakers is Life”; Many of us surely have heard this phrase somewhere and somehow during our sneaker journey. But how many actually think or act this way? Surely we all do love sneakers to a certain extent to even on this never-ending journey but there are some who are willing to splurge on every new releases, or even willing to sacrifice their sleep just to be updated on sneaker releases. Is this true love or is this just purely an obsession and addiction?

Pic credits: Sneakerfiles
Pic credits: Sneakerfiles
Pic credit: Select by Sneaker News


Some sneakerheads might have crossed the line of simply being obsessed. Riots over sneakers, rented storage that is bigger than their own bedroom, being very particular and careful not to crease or scuff their sneakers, doubling up their favorite pair, etc. These are all signs of obsession.

But again, who’s to blame for this? No one. It all developed from the love for sneakers we had right at the beginning. From the curiosity of the story behind a specific pair to the knowledge we gained from sneaker news and fellow sneakerheads, from concentration on a particular brand or model to expanding the collection to other brands and models, and when things get a little too competitive, we all strayed in some way or another. How many actually do remember why they started out in this game?


There is no clear cut line drawn between obsession or true love. In our opinion, sneakers is not Life, instead sneakers is part of our Life. We don’t live on it or for it, it is just a form of luxury and not a necessity.

Today’s Sneaker game has changed – are resellers to blame?



The game has been going on for decades, and its agreeable that things has evolved and changes are always ongoing. But what defines a true sneakerhead now? One that collects sneakers for the love or one that collects them for their resell value? No one seems to question that anymore.

Pic via highsnobiety

“Buy what you like or buy what that is hype?”

We personally do not agree with the latter. The latter associates with “resellers” which incites anger in sneakerheads. Why deprive the chances of getting a pair from others who really wants it. Despite our argument and how noble the intentions of some sneakerheads are, many might still disagree. Some may say since there is a resell value, why not make use of the simple law of supply and demand and earn a profit out it?

It may seem silly not to do so and logically that sneakerheads should pay a “service fee” for the kicks they eyed on yet could not get. Some would also think that if you want a specific pair of sneakers, you have to spend two or three days camping out before release day or simply join the raffle. All those time wasted camping out or praying on luck could easily be exchanged with a simple amount of “service fee”.

So to speak, we believe sneakerheads with a genuine intention of collecting kicks especially the popular or how many would term as “hype” are diminishing. Whether we truly appreciate collaborations, artist series or even any general release, next thing we know, it’s on the resell market. So don’t you agree that genuine sneakerheads do play a part to the reseller culture in a way or another?

Be it a passionate collector who loves the game genuinely, or one that collects and then resell it, there is no deny that there will always be a grey area in this game. No one is to blame for the change. It is the way you play the game to your best benefit.

Camp outs: YAY or NAY?

photo credit: @imdaniellai
photo credit: @kennerve

Though ballots and RSVP seemed to have taken over the game, the “first-come, first-serve” method still exists.

We have seen many examples of rowdy behavior and safety threatening camp outs overseas. Fortunately, we do not experience that locally. However due to the hectic working schedule and lifestyle, some sneakerheads in the local scene may find it a chore to camp, while there are still some who would go out all for a pair of sneakers.

That satisfaction of finally being able to get hold of that pair of sneakers you have spent a few nights camping out for, probably new sneakerhead friends who have been your entertainment during the long unbearable wait. But on the other hand, those sacrifices of comfort, sleep, and work, can a pair of sneakers really make up to that?

Do you have a significant story or experience to share? Is camp out yes or a no for you?