NIKE FLAGSHIP STORE TO OFFER CONSUMERS (Wisma Atria, singapore)

November 17th, 2008

Located at Wisma Atria, the store will be a venue to engage sporting enthusiasts and provide them access to innovative premium products

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SINGAPORE (17 November 2008) – Nike is changing the sports retail landscape with the opening of a new Nike flagship store in the famed Orchard Road shopping belt in Singapore.  Conveniently located at Wisma Atria shopping mall, the store will offer consumers not just access to a wide selection of innovative premium products, but also a branded retail experience to connect their athletic world to the world of Nike. 

“This Nike store represents our commitment towards serving the athlete in every active consumer. We aim to transform this store into more than just a premium retail destination. It will be a venue where sporting enthusiasts connect and where the passion of sports comes alive,” said Mr. Stanley Goh, Country Director, Nike

Singapore. 

To kick off the scheduled opening at the end of this month, the store will launch a special collection of Nike Windrunner jackets in Gold and Silver. Playing up the ‘Bling’ factor for the collection, each metallic hue is paired up with 12 pop shades to create unique combinations that cater to style-savvy consumers that wish to express their individualism through their selection. Rooted in sports, the Windrunner was originally a track jacket whose design has endured for over 25 years and has since evolved to become a lifestyle statement. These unique Nike Metallic Windrunners will only be available for retail exclusively at the Nike Wisma Atria flagship store in

Singapore.
 

Creating part of the unique consumer experience at the store will be the availability of a NIKEiD STUDIO where select customization services will be offered to customers who like to define their own image. For a start, the NIKEiD STUDIO will provide tee-shirt customization options where individuals can decide on their choice of shirt colors, graphics, numbers and/or text as well as choice of application treatments to make a statement.  Each creation will comprise the product innovation and premium standards of a Nike tee but remains characteristic and unique to each individual consumer. 

Goh added, “We have employed the best talent within the Nike family to help design the space. Drawing inspiration from Nike’s strong heritage in track and field, we have added design elements to reflect our legacy and also added new details that demonstrate our constant quest for innovation. More importantly, we hope our customers can be inspired by the spirit of sports and embrace it into their personal lives.” 

The store’s design was conceptualized by Oregon-based Nike Vice President of Special Projects, Tinker Hatfield, named by Fortune Magazine in 1998 as one of the 100 most influential designers of the century. 

Hatfield, a former athlete who trained under the legendary Nike co-founder Bill Bowerman, is famous for his work with basketball superstar Michael Jordan on the Air Jordan line of sneakers. He also designed the brand new

Beijing Nike Town outlet, which opened just before the 2008 Beijing Olympics.

 

OFFICIAL COLLABORATION: Onitsuka Tiger x Antz x HYPETHETIC x Mr.B (up for bidding)

November 16th, 2008

OFFICIAL CUSTOM COLLABORATION by Onitsuka Tiger asics

Auctions for Tokyo Tiger (Antz x HYP) & Candy Walks (Mr.B x HYP)

now Available for Bidding at www.tigerbeer.com.sg

 

Tokyo Tiger (Antz x HYP)

1 OF 1 made (customs)

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Candy Walks (Mr.B x HYP)

1 OF 1 made (customs)

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Onitsuka Tiger x HYP

1 OF 1 made (customs)

Media/contest Giveaway (Not for Sale)

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Black Sakura (high cut version)

(Antz x HYPETHETIC x Mr.B)

1 OF 1 made (customs)

“Converting from mexico 66 low cut to high cut version”

Media/contest Giveaway (Not for Sale)

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Onitsuka Tiger asics x Tiger Translate Artists x HYPETHETIC

November 16th, 2008

 Sneak Preview @ Live Fresh Bash party at Haji Lane (8pm, 15 nov 08)

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The Live Fresh Bash! (15 nov, haji lane)

November 6th, 2008

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The Live Fresh Bash!

Midnight Shopping @ Haji Lane
Participating Outlets: 3, Bianca, Collage, Dulcetfig, Loft, Know It Nothing, Mosi Cafe, Not Found, Salad, Skyroom, SUP and Whiteroom

Bianca - 10% off latest collection + goodie bags + nibbles
Know It Nothing - 15% off Footwear, 20% off Apparels and 50% off Pass Season Collection.
Mosi Cafe - Flash your Live Fresh Card to get a Sheesha at $12 and 10% off F&B.
Not Found - 20% off Womenswear & Denim and 10% off all other merchandise. Spend over $300 and get a $50 voucher off next purchase.
SUP - 10% off latest collection, 20% off 2nd Season and 50% off first pass collections

Live Fresh Cardholders are entitled up to 50% at participating outlets.

LIVE Art by Tiger Translate AKAs Mr B and Antz.

LIVE Graffiti by The Killer Gerbil.

Showcase of latest Onitsuka Tiger and K-Swiss sneakers @ SUP.
Also on display will be collaborations of Onitsuka Tiger with Tiger Translate AKAs Mr B, Antz and Hypethetic.

Silkscreen & Art Booth by Zxerokool and Mutantstyle
Bring along your tees for free silkscreen designs from these peeps.

Music Booth by Love da Music

BMX Flatland Riders Showcase

LIVE Tattoo Showcase by Visual Orgasm

Beatboxing by Jacky

Music by: Darren (Dubwise), DJ Chunk (Pushin’On) and Podo (HK)

Host: Vijay Singh

Official Beer: Tiger Beer

Lighting Partner: Philips Lighting

Energizing Partner: Red Bull

Supporting Media: Streething

Supporting Partners: ck Fragrance, Star360 and Zouk

In Conjunction with:
FL.ag’s 3rd year anniversary

Plenty of Goodie Bags to be given away during the event!

Lucky Draw prizes for new Live Fresh application includes adidas Originals Bags, Onitsuka Tiger sneakers, K-Swiss sneakers, CD from Love da Music and many more…

Get a wrist strap during the event for complimentary entry to Zouk after the bash.

adidas SLVR Line Preview

November 6th, 2008

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Until now, design-minded Adidas fans had to get their fix from Y-3, the company’s performance-inflected (and exorbitant) sportswear from Yohji Yamamoto. Y-3 will still be around for the privileged few, but the brand’s new midpriced SLVR line, debuting this spring, kindly opens the door for the rest of us: The apparel, footwear, and accessories are thoughtful enough for the discriminating guy without the more avant-flourishes and prohibitive prices of the former collection. In practice that means sporty basics, like windbreakers, shorts, and shirting, which retain their athletic edge without sacrificing wearability (or what’s left of your investment accounts). Think of it as Adidas’ play for the middle class. That group’s been getting a ton of lip service as of late, but when November promises fade to next year’s realities, at least we’ll have this to look forward to.

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SLVR hooded bomber, $150, “Clean” shirt, $90, tailored shorts, $115, and 7-piece shoe, $190, available this February

Nike Windrunner collection (Nike flagship store at Wisma Atria, S’pore , Dec08)

November 6th, 2008

NIKE SPORTSWEAR UNVEILS SPECIALLY CRAFTED WINDRUNNERS IN METALLIC COLOURS  

Rooted in sports, this season’s Nike Windrunner collection takes on a new twist for consumers who are looking for self-expression and unlimited creativity.

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Singapore [Wednesday, 29 October],   – Gold and Silver reign as the key colors featured in the Holiday 08 season of Nike Windrunners. One of 8 icons within Nike Sportswear collection, this iconic apparel is rooted in Nike’s passion for sport while re-mastered and further improved for this season. Playing up the ‘Bling’ factor for the collection, each metallic hue is paired up with 12 pop shades to create unique combinations that cater to style-savvy consumers that wish to express their individualism through their selection. 

“This season’s Nike Windrunner metallic collection is all about anchoring the style in the heritage of sports and having fun with colors. By bringing in limited quantities will serve to elevate this iconic product within the Nike Sportswear range while catering to our discerning consumers who can appreciate quality craftsmanship to suit their taste,” said Stanley Goh, Country Director Nike Singapore. 

The Windrunner is Nike’s most recognizable piece of apparel. Designed as a running jacket, its nylon construction meant lightweight wear. But the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with an updated hood that forgoes a hood adjuster for a clean finish.  

Retailing each at S$ 138.00, the collection will be made available for a limited time at the first Nike flagship store in Singapore at Wisma Atria shopping centre from December onwards. 

For more information, please visit: www.nike.com.sg

Latest pickups…

October 5th, 2008

†some of my recent pickups .. some were from japan/states during my june trip..

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Adiartist HYPETHETIC (part 2)

October 5th, 2008

Moreeee†pics:

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Adiartist HYPETHETIC (part 1)

October 2nd, 2008

adiartist event: HYPETHETIC (25sept - 2nd oct 08)†

Finally†a week long event for HYPETHETIC has come to an end…
pretty sad to see our artworks been partially removed from adidas pacific plaza store..
but memories will remain for those who dropped by to grace our exhibition!
once again, A BIG THANK to those who supported ADIDAS, HYPETHETIC and the local scene!

for those who purchased and voted for us, a million thankssss!!!!
also to Saffry, marcus, angeline, jason, steven, grace and com… thanks for organising
and supporting the local street artists…!!!

To†the unsung hero “TOYSREVIL”, thanks for the full coverage, your time n effort and

your love and support towards the local artists and scene!!!!!

last but not least, there’ll be a combine exhibition for the whole of OCT at pacific plaza & city hall adidas store..
so for those of you who missed and still wanted to catch all our artworks…there’s still time for it!!!
Also, simply purchase 10 bucks & above, you’ll be given a voting chance to win one of the 8 artists’ artworks…
GOOD LUCK!!!

some random pics during our event at pacific plaza:

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ADIARTIST feat. HYPETHETIC!

September 3rd, 2008

It’s official ! We were invited by Adidas Singapore to showcase
our work at AdiArtist.

AdiArtist is a month long event in September which will showcase
works of Singapore based artists/designers. Each week starting
1st Sept 2008, two artists will have their own exhibition held
at the two Adidas Originals store (Raffles City and Pacific Plaza).
There will also be a live installation during the weekends by
the artists.

HYPETHETIC will be stationed at Pacific Plaza, Orchard.

On††27th & 28th sept, i’ll be†customising†sneakers “LIVE”

So do drop by if u r interested to know, how hypethetic does

their sneakers…and its our first time featuring our very own

artworks…

So mark down your dates especially all wkends of SEPT †and SUPPORT LOCAL ARTISTS!!!†

For more details, check out the official flyers below or click

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