Meaning behind the Hypethetic label
Hypethetic ( pronounced “Hype Pathetic” ) is a personification of how hype can actually make one look so pathetic.
In one scenario, when we talk about being pathetic, we mean being broke from investing in hyped up street wear merchandises.
In another scenario, it is pathetic that we don’t have a street culture to call our own. The young mimics the trends of upbeat countries and call that our street culture. In a stereotypical sense, many individuals choose more “branded” or “established” foreign labels over local labels.
So are we doing it for the sake of hype or for the love of artistic beauty?
Are we doing enough justice to our local talents or labels?
Ponder about it..
“The street is our place and the culture is ours to mould, if and only if, we support our brothers and sisters in arms, on the very soil that we live on.”
People behind Hypethetic
Hypethetic comprises of Joe, Shaun, Clark and Will.
Joe is a technical instructor by day and is the founder of the label. He started collecting sneakers way back in the 90's and is still a fanatic.
Shaun a web/mobile developer and also the co-founder of Hypethetic, currently manages marketing, photography and website. He helps Joe with the some of the customization processes on an ad-hoc basis.
Clark assists Joe as a designer and shoe customizer while Will takes charge of finances and production matters.
Little history about Hypethetic
This label was conceived on the 11th September 2006 as a result of the hard work and dedication put in by it's two team members.
Hypethetic clinched second spot for fabrics category in a sneaker design competition organized by U.S based sneaker magazine, Sole Collector, at the end of 2008. Within a short span of time, in 1Q of 2007 that the sneaker community started to notice the Hypethetic label.
From then on, the label has made it to various media like radio, magazine, television and newspapers.
Hypethetic has also been involved with several events in Singapore and Kuala Lumpur, Malaysia and Jakarta, Indonesia.
With the kind support of Adidas Originals, Hypethetic held it's first solo exhibition between 25th Sept - 2 Oct 2008 at the Adidas Originals store at Pacific Plaza.
Hypethetic collaborated with the following:
Sports / Lifestyle Labels : Nike, Adidas, Superga, Feiyue, Converse
Visual Artists : The Killer Gerbil, ANTZ, Zero3Sixty5
Retail : Sole What?, Skematic
Websites / Media : NikeSkateboarding.org, Sole Collector
Since the launch of the flagship store early 2011, the Hypethetic crew has been actively making their appearances, sharing new products, art installations and live sneaker customization at events based in Singapore and Jakarta, Indonesia.