“Sneakers is Life”; Many of us surely have heard this phrase somewhere and somehow during our sneaker journey. But how many actually think or act this way? Surely we all do love sneakers to a certain extent to even on this never-ending journey but there are some who are willing to splurge on every new releases, or even willing to sacrifice their sleep just to be updated on sneaker releases. Is this true love or is this just purely an obsession and addiction?
Some sneakerheads might have crossed the line of simply being obsessed. Riots over sneakers, rented storage that is bigger than their own bedroom, being very particular and careful not to crease or scuff their sneakers, doubling up their favorite pair, etc. These are all signs of obsession.
But again, who’s to blame for this? No one. It all developed from the love for sneakers we had right at the beginning. From the curiosity of the story behind a specific pair to the knowledge we gained from sneaker news and fellow sneakerheads, from concentration on a particular brand or model to expanding the collection to other brands and models, and when things get a little too competitive, we all strayed in some way or another. How many actually do remember why they started out in this game?
There is no clear cut line drawn between obsession or true love. In our opinion, sneakers is not Life, instead sneakers is part of our Life. We don’t live on it or for it, it is just a form of luxury and not a necessity.