“Sneakers is Life”; Many of us surely have heard this phrase somewhere and somehow during our sneaker journey. But how many actually think or act this way? Surely we all do love sneakers to a certain extent to even on this never-ending journey but there are some who are willing to splurge on every new releases, or even willing to sacrifice their sleep just to be updated on sneaker releases. Is this true love or is this just purely an obsession and addiction?

Pic credits: Sneakerfiles
Pic credits: Sneakerfiles
Pic credit: Select by Sneaker News


Some sneakerheads might have crossed the line of simply being obsessed. Riots over sneakers, rented storage that is bigger than their own bedroom, being very particular and careful not to crease or scuff their sneakers, doubling up their favorite pair, etc. These are all signs of obsession.

But again, who’s to blame for this? No one. It all developed from the love for sneakers we had right at the beginning. From the curiosity of the story behind a specific pair to the knowledge we gained from sneaker news and fellow sneakerheads, from concentration on a particular brand or model to expanding the collection to other brands and models, and when things get a little too competitive, we all strayed in some way or another. How many actually do remember why they started out in this game?


There is no clear cut line drawn between obsession or true love. In our opinion, sneakers is not Life, instead sneakers is part of our Life. We don’t live on it or for it, it is just a form of luxury and not a necessity.


The game has been going on for decades, and its agreeable that things has evolved and changes are always ongoing. But what defines a true sneakerhead now? One that collects sneakers for the love or one that collects them for their resell value? No one seems to question that anymore.

Pic via highsnobiety

“Buy what you like or buy what that is hype?”

We personally do not agree with the latter. The latter associates with “resellers” which incites anger in sneakerheads. Why deprive the chances of getting a pair from others who really wants it. Despite our argument and how noble the intentions of some sneakerheads are, many might still disagree. Some may say since there is a resell value, why not make use of the simple law of supply and demand and earn a profit out it?

It may seem silly not to do so and logically that sneakerheads should pay a “service fee” for the kicks they eyed on yet could not get. Some would also think that if you want a specific pair of sneakers, you have to spend two or three days camping out before release day or simply join the raffle. All those time wasted camping out or praying on luck could easily be exchanged with a simple amount of “service fee”.

So to speak, we believe sneakerheads with a genuine intention of collecting kicks especially the popular or how many would term as “hype” are diminishing. Whether we truly appreciate collaborations, artist series or even any general release, next thing we know, it’s on the resell market. So don’t you agree that genuine sneakerheads do play a part to the reseller culture in a way or another?

Be it a passionate collector who loves the game genuinely, or one that collects and then resell it, there is no deny that there will always be a grey area in this game. No one is to blame for the change. It is the way you play the game to your best benefit.

photo credit: @imdaniellai
photo credit: @kennerve

Though ballots and RSVP seemed to have taken over the game, the “first-come, first-serve” method still exists.

We have seen many examples of rowdy behavior and safety threatening camp outs overseas. Fortunately, we do not experience that locally. However due to the hectic working schedule and lifestyle, some sneakerheads in the local scene may find it a chore to camp, while there are still some who would go out all for a pair of sneakers.

That satisfaction of finally being able to get hold of that pair of sneakers you have spent a few nights camping out for, probably new sneakerhead friends who have been your entertainment during the long unbearable wait. But on the other hand, those sacrifices of comfort, sleep, and work, can a pair of sneakers really make up to that?

Do you have a significant story or experience to share? Is camp out yes or a no for you?




Another weekend gone, another war with releases. This weekend we see the release of Kanye West’s 2nd sneaker installment wit adidas in the form of Yeezy 350 Boost. So much love and hate for the pair, we have sneakerheads & hypebeast saying they look so much like Roshe Ones. But of course, it still sells out, lines still long, with plenty of salty sour grapes not getting any at the end of the day. Locally, we have two stores that release: adidas Originals at Pacific Plaza ( 34 pairs via first come first serve) & Limited Edt. Chamber ( about 30 pairs via raffle/ballot). Hope whoever wanted it gets to appreciate it. You only need one or two, not 20.


pict via footlocker

Next hyped release has to be the Air Jordan 1 ‘Shattered Backboard’ to commemorate Michael Jordan’s Nike Exhibition game on 25th August 1985. Well, if scoring 30 points wasn’t impressive, what about shattering the backboard in his iconic one-handed jam? And thus this pair was released with a really impressive looking soft tumbled leather(its super sexy leather i swear to God!) and a real nice insole print of shattered backboard. Locally, we have them released in Limited Edt Ballpark @ 313(via raffle)/Hoops Factory @ Lucky Plaza(via member FCFS) & Nike @ Bugis+ (via FCFS priority to member). Looking at it, we have about 200+ pairs altogether in Singapore.


pict via solecollector

Of course, there are other releases like the very unlikely collaboration between Wale x Ruvilla store x Asics Gel Lyte III ‘Bottle Rocket. Why unlikely? Because Wale’s been rocking Nike almost all of his sneakerhead life you would think his first collaboration would be with Nike. Good looking colourway nonetheless. I would grab a pair but no news if it’ll be released locally.

Moving on, let’s see whats on feet from the HYP crew last week..


Air Force 1 YOTD (Year of the Dragon)

“One of my favourite AF1 in my stash! The scales, woven tongue and printed insole is what made me fall in love with this pair all over again!

In my opinion:

The best fit with this would be either white berms or long khakis.”


Disney (Cinderella) x Reebok Insta Pumpfury

“Being a fan of Disney, especially its Princesses, and the brand Reebok itself,  this collaboration is definitely a treat for me!  With its iridescent look that resembles a glass slipper, and that significant clock that is about to strike 12 on its pump button, it is almost as though im living that princess dream of every girl. In addition, a butterfly is added to the back on each side as well as a pair of graphic insoles.

Nothing beats to having all three favorites in one product. “

Thats all for today, lets see what other hype happenings is going down this coming week.

Happened on 25th August 1985 during a Nike exhibition game.

Stefanel Trieste vs Juve Caserta

If scoring 30 points wasn’t impressive, what about shattering the backboard in his iconic one-handed jam?

Check out detailed shots of the Air Jordan 1 OG “Shattered Backboard” below.


27062015 – Yeezy season is back

The much awaited and possibly the most sought after right now!

Need we explain more?


Continuing from its Jordan VI pack, Jordan Brand will launch the “CIGAR” and “CHAMPAGNE” pack in the Jordan 7 silhouette to celebrate MJ’s back-to-back NBA titles in 1992, leading the Bulls above the Blazers in six games. In his typical celebratory moments, MJ partied with some high-end party favors in the form of cigars and champagne.

Click the images below to see more


Bringing back older colorways seems to be Nike’s biggest approach to capture sneakerheads’ attention.

In the latest Nike Presto release, we see the swoosh bringing back the Lightning.

Who copped, who’s copping?


its been a while since peeps from SG Sneakerheads chill out and take sneaker shots together…

Thx for those who made their way there… Till next time!!!

Pics credit: James john dycoco (SGS)

Who’s ready for reflective snakeskin?

Back by popular demand from its Xeno Collection, the ZX Flux released in 2 colorways.

Take your pick, Light Onix or Xeno Black?